Kelli Finglass: Salary & Net Worth - What You Need To Know

02 May, 2025

Does the name Kelli Finglass ring a bell? For those who have followed the Dallas Cowboys Cheerleaders, the answer is a resounding yes; she has been the architect behind the globally recognized squad for over three decades, making her a true icon in the realm of professional cheerleading and entertainment.

Kelli Finglass's influence extends far beyond the sidelines of AT&T Stadium. As director of the Dallas Cowboys Cheerleaders (DCC), she has meticulously crafted a brand that is synonymous with excellence, discipline, and a unique blend of athleticism and glamour. Her journey, from a former cheerleader to the head of the organization, is a testament to her vision, dedication, and unwavering commitment to the team's success. This piece delves into the life and career of Kelli Finglass, exploring her contributions, her impact, and the legacy she continues to build.

Here is a look at her biography:

Category	Details
Full Name	Kelli Finglass
Date of Birth	December 30, 1960
Place of Birth	Dallas, Texas, USA
Education	Information not readily available
Occupation	Director of the Dallas Cowboys Cheerleaders, Executive Producer
Known For	Transforming the Dallas Cowboys Cheerleaders into a global brand, directing the DCC for over three decades, and being featured in the reality TV show "Dallas Cowboys Cheerleaders: Making the Team."
Years Active as DCC Cheerleader	1984 - 1989
Role as Assistant Director	1989 - 1990
Role as Director	1991 Present
Net Worth	Reportedly around $1.5 million (as of recent estimates).
Notable Achievements	Establishing the DCC as a global entertainment phenomenon, being a prominent figure in the world of professional cheerleading, and her leadership of the DCC through various changes in the industry.
Marital Status	Information not readily available
Children	Information not readily available
Reference	Dallas Cowboys Cheerleaders Official Website

Born in Dallas, Texas, Kelli Finglasss journey with the Dallas Cowboys began long before she assumed the director's role. She was a Dallas Cowboys Cheerleader from 1984 to 1989. Her time on the squad provided her with invaluable insights into the inner workings of the organization and the demanding nature of the role. Finglass didn't simply experience the role; she lived it. From performances to public appearances, she understood firsthand the commitment required.

Following her time on the field, Finglass was appointed assistant director from 1989 to 1990, and this marked the beginning of her ascent within the organization. She rapidly absorbed the managerial and strategic aspects of the squad, preparing her for a pivotal moment in her career: becoming the director in 1991 at the young age of 27. That appointment was a watershed moment for the DCC. Finglass, at the helm, began to shape the organization into the globally recognized brand it is today.

Under Finglass's leadership, the DCC has evolved from a local attraction to an international sensation. This transformation wasn't simply a matter of talent; it was a result of strategic brand management, rigorous training programs, and an unwavering focus on excellence. Finglass's background as a cheerleader equipped her with a unique perspective, enabling her to understand the needs of the squad while also driving the business side of the organization.

One of the cornerstones of Finglasss strategy was the creation of the reality television series "Dallas Cowboys Cheerleaders: Making the Team." Premiering in 2006, the show provided a behind-the-scenes look at the rigorous process of becoming a DCC member. It showcased the demanding auditions, the grueling training sessions, and the intense pressure to succeed. The show's success brought unprecedented exposure to the DCC, attracting fans from around the world. Finglasss role as an executive producer for the series underscored her commitment to showcasing the DCC brand.

Finglass's role isn't limited to choreography and performance. She is deeply involved in the business side of the operation. Her responsibilities include managing the team, overseeing merchandise, and making strategic decisions to enhance the squad's public image. She understands that the DCC is not just an entertainment group; it's a multifaceted business, and it requires a hands-on approach to ensure its success. This is reflected in the estimated value of her net worth, which, although not fully disclosed, demonstrates the value she brings to the organization.

The success of the Dallas Cowboys Cheerleaders, and by extension Kelli Finglass, has been mirrored in the discussion around salaries and compensation. While the precise details of Finglasss salary are kept private, it is well known that her compensation is substantial, commensurate with her significant contributions to the team. It is reasonable to infer that her income is augmented by her involvement in the reality television show, public appearances, and the sale of merchandise associated with the squad. The business acumen is clear.

This brings us to the broader issue of how the DCC and other cheerleaders in the NFL are compensated. Information from sources such as NBC Sports Boston suggests that the average yearly salary for NFL cheerleaders can be relatively modest, and the salaries for the DCC are considered to be in the $75,000 range, however, this number is not confirmed by the NFL. The contrast between the cheerleaders' compensation and the director's likely higher earnings can generate discussion about equity and the value of labor within professional sports. Finglass herself has been on record defending the pay of her cheerleaders. Finglass understands her pivotal role in advocating for them and ensuring fair compensation.

The longevity of Kelli Finglasss tenure is another defining feature of her leadership. For over three decades, she has remained at the forefront of the DCC, consistently adapting to changes in the entertainment landscape while upholding the squads values. This consistency is rare in the highly dynamic world of professional sports and entertainment. Her ability to maintain a strong and consistent brand identity has been a key factor in the DCC's continued success and global popularity. The fact that she was appointed Director at a young age speaks to her abilities to identify and nurture talent.

Her influence can be seen in the rules and traditions that govern the DCC. These regulations, showcased in the Netflix docuseries, represent the high standards that Finglass has established. These standards also define the distinctive culture of the DCC, emphasizing both technical prowess and a dedication to discipline, respect, and professionalism. The ongoing existence of these practices highlights Finglasss determination to preserve and maintain the squad's reputation.

The impact of Finglasss work is evident in the numerous former cheerleaders who have gone on to achieve significant success in various fields. From business to entertainment, these women credit their time with the DCC with providing them with the skills and confidence they needed to thrive. Their achievements are a testament to the positive influence of the organization and the leadership of Kelli Finglass. It also speaks volumes about her ability to nurture talent and provide a platform for women to develop and excel.

One of the most remarkable aspects of the DCC is the diversity of its members. The organization has always strived to reflect the changing demographics of society, and the squad now includes women of diverse backgrounds, ethnicities, and skill sets. This commitment to inclusivity is another example of Finglass's ability to evolve and adapt, ensuring that the DCC remains relevant and appealing to audiences worldwide. The cheerleaders ages have also been a topic of discussion, and Finglass has shared that the oldest cheerleader at the time was 37 years old.

The role of Judy Trammell, the DCC's choreographer, is also important. Trammell, who is married to Dick Trammell, has worked alongside Finglass for many years, and together they have created iconic routines that have captivated audiences for decades. Their partnership is another example of the collaboration and teamwork that are central to the DCCs success. Trammell's daughter, Cassie Trammell, has also been involved in the "Dallas Cowboys Cheerleaders: Making the Team" show.

In conclusion, Kelli Finglass is more than just a director; she is a visionary, a leader, and a pioneer. Her contributions to the Dallas Cowboys Cheerleaders, as well as to the broader world of professional sports and entertainment, are immeasurable. From her days on the squad to her role as an executive producer and business manager, Finglass has remained steadfast in her commitment to excellence and her drive to elevate the DCC to unprecedented heights. Her influence can be seen in the squad's success, its enduring appeal, and the lasting legacy she has built. She has established a legacy that will inspire future generations of cheerleaders and entertainment professionals, cementing her position as a true icon in the world of professional cheerleading.

Kelli Finglass Dallas Cowboys Cheerleader Director Family + Net Worth

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